EMPLOYER BRANDING
What is an employer brand?
In layman’s terms, it means having a company that people want to work for. Having an effective employer brand means becoming a ‘destination employer’ and fulfilling that promise when new people join your company. For those who already work for you, it is also about getting the best out of your talent and keeping them wanting to work for you. It is about ‘engaging’ your employees with their jobs.
Talent, skills and knowledge are what drive the market research industry. If the success of your business relies on the amount of talent you have in your company, it is simple to say that talent acquisition and development are vital business management activities. Motivated and engaged employees, strengthen client loyalty and will reinforce your customer brand. This has a measurable impact on increased sales, improved profit margins and direct cost reductions.
But what’s all this got to do with recruitment?
Becoming a destination employer makes it quicker, easier and cheaper to recruit talent when you need it. Efficient recruitment will allow more money in the pot for engaging those good people once on board. Recruitment is a key channel for external employer branding, so how you handle your candidates when you are recruiting will affect your employer brand. Handled properly, they will be positive advocates of your organisation even if you don’t appoint them. Research is a remarkably small world and word gets around. The person they sit next to may be perfect for your company!
But budgets are tight right now!
Even in the wake of a recession, failing to invest in your people is false economy. It costs far less, and generates far more money to develop an existing employee than to recruit and then retrain a replacement. Wouldn’t it be great to feel confident that when your employees meet their friends in the pub after work, they tell them that they love their job? If your employees advocate your company, you would have a WOM campaign working hard for you – for free!
Next step
We have put together a small team of experts in Employer Branding, Talent Acquisition and Learning & Development – all of whom are well known in the research industry. We can offer a holistic Employer Branding consultancy, to help clients manage and motivate their talent, once on board.
Contact Clive Warren or Caroline Steane for a discussion or more information.
020 8400 6190
